Explore perfect pairings
Design Lead
Role
We invited Spotify listeners to see how they align with the main genres and then explore the microgenres within. Discovering which beer goes best with each genre.
The challenge
Desktop experience
Mobile experience
1. Landing page for user connection
2. Users see listening alignment with genres
3. Choose the main genre, explore micro-genres
4. Each micro-genre has beer pairing and a saveable playlist