The world’s first online fashion show
Design Lead and Product Owner
Role
Translate the creativity and excitement of the physical experience into an online one in less than three months.
The challenge
The design approach
I took a modular approach to the MVP design and site build, which allowed for streamlined updates to the platform season by season. I started with a detailed discovery phase which comprised of the following:
User research
Stakeholder interviews
Content audit
Site maps
Mood boards
Project roadmaps
Wireframes
Mocks
Designer Profiles
Designers could personalise their profile colour to match their seasonal palette.
They can upload inspiration references and photos/videos of their collections, giving them creative control over their presentation.
Access for all
Ensuring things were fully responsive was a huge part of the brief, so the team I ensured we took our time to get it right.
The feed
In addition to being a platform for the shows, it needed to be a hub for all their great content on other platforms.
The Schedule
Evolved beyond 2020 to include physical events as well as online ones.
Press recognition
Of the ambition and success of the project.
