Insights that connect you with music you’ll love
Design Lead
Role
Create an experience inviting Spotify users to connect their accounts for an overview of their listening trends, tracks they’ll love and dial in the settings to make things just right.
The challenge
Experience overview
Listening or sharing
Users could then link out to Spotify to listen right away or share the experience with others.
Analysing listening dater and generating insights
Users were driven by paid media to get insights on their listening habits. All of the campaign creative was deeply integrated into the experience.
Playlist preview and adjustment
Users we able to review and/or adjust the popularity and danceability of the playlist content before committing to it.
