Data landing page for a TikTok campaign
UI Design + Build (Squarespace)
Role
Create a destination for TikTok users to learn more about the Latino community.
The challenge
Landing page
Visual impact
A big part of the challenge was making the statistics engaging for a younger generation that spends a lot of time on Tik Tok. I leaned into the bold colours and typography as much as possible for this.
Resources page
Presenting the facts
This was where all the links to the sources were held. The information needed to be concise and easy to navigate.
Primary context
Most traffic was from TikTok, so the information had to shine on mobile.
Animated infographics
I re-designed the infographics that needed more movement, clarity and character.
Project Feedback
I worked with Joss on a super tight turnaround and a very restrictive design brief and he DELIVERED. His skills in UI and Motion helped turn a website around at speed - and he did it all with a smile on his face and a willingness to put forward solutions and ideas.
Gabrielle Choo
Global Creative Director
Purpose